Recent studies have shown that even with today’s fragmentation of media and attention, radio advertising continues to help businesses engage with consumers.
Neilsen recently released a report that says radio advertising returns an average of $6 in sales for every dollar spent. Some retailers actually showed a return of $23 for every dollar spent.
Radio’s audience continues to be enormous. Over 90% of all American’s listen to radio each week. That’s over 243 million people.
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